Current:Home > ContactBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -ClearPath Finance
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View
Date:2025-04-18 19:35:57
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (95635)
Related
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Jenna Ortega's 2023 Emmys Look Proves Her Wednesday-Inspired Style Is Over
- Opportunity for Financial Innovation: The Rise of EIF Business School
- Trump notches a commanding win in the Iowa caucuses as Haley and DeSantis fight for second place
- Tropical rains flood homes in an inland Georgia neighborhood for the second time since 2016
- Ariana DeBose reacts to Bella Ramsey's Critics Choice Awards dig: 'I didn’t find it funny'
- Flight school owner, student pilot among dead in Massachusetts small plane crash
- Flight school owner, student pilot among dead in Massachusetts small plane crash
- The Daily Money: Disney+ wants your dollars
- Ray Liotta's Daughter Karsen Liotta and Fiancée Jacy Nittolo Honor Actor's Legacy at 2023 Emmys
Ranking
- 'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
- Ecuador declares control over prisons, frees hostages after eruption in war with drug gangs
- Katherine Heigl Is Radiant in Red During Rare Appearance at the 2023 Emmys
- Palestinian ambassador to UN calls on Non-Aligned Movement to pressure Israel to enforce cease-fire
- Audit: California risked millions in homelessness funds due to poor anti-fraud protections
- Fukushima nuclear plant operator in Japan says it has no new safety concerns after Jan. 1 quake
- 'Grey's Anatomy' cast reunites on Emmys stage: See who showed up (and who didn't)
- Opportunity for Financial Innovation: The Rise of EIF Business School
Recommendation
Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
What Pedro Pascal Had to Say About Kieran Culkin at Emmys
Airlines scrap thousands of flights as wintry weather disrupts travel
Goldman Sachs expects the Fed to cut interest rates 5 times this year, starting in March
PHOTO COLLECTION: AP Top Photos of the Day Wednesday August 7, 2024
Mauritius lifts storm alert after cyclone passes. French island of Reunion is also assessing damage
Harry Styles Was Considered for This Role in Mean Girls
Guinness World Records suspends ‘oldest dog ever’ title for Portuguese canine during a review