Current：Home > MyHow to make an ad memorable -ClearPath Finance
How to make an ad memorable
View
Date：2025-04-18 14:05:01
Super Bowl ads this year relied heavily on nostalgia and surprise –– a few tricks that turn out to embed information into our brains. Today, neuroscientist Charan Ranganath joins the show to dissect the world of marketing to its biological fundamentals and reveal advertisers' bag of tricks.
Charan Ranganath's new book is Why We Remember: Unlocking Memory's Power to Hold On to What Matters.
For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.
Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
veryGood！ (3914)
Related
- Bodycam footage shows high
- More than 100 Gaza heritage sites have been damaged or destroyed by Israeli attacks
- Raheem Morris is getting most from no-name Rams D – and boosting case for NFL head-coach job
- Pottery Barn's Holiday Sale Is Up To 50% Off, With Finds Starting At Just $8
- Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
- The 10 best quarterbacks in college football's transfer portal
- 20 Kick-Ass Secrets About Charlie's Angels Revealed
- As host of UN COP28 climate talks, the autocratic UAE is now allowing in critics it once kept out
- 'Most Whopper
- US Navy says it will cost $1.5M to salvage jet plane that crashed on Hawaii coral reef
Ranking
- Shilo Sanders' bankruptcy case reaches 'impasse' over NIL information for CU star
- The 10 best quarterbacks in college football's transfer portal
- Jingle All the Way to Madewell’s Holiday Gift Sale with Deals Starting at Only $20
- Packers activate safety Darnell Savage from injured reserve before Sunday’s game with Chiefs
- Retirement planning: 3 crucial moves everyone should make before 2025
- Fiery crash on New Hampshire interstate sets off ammunition
- These 15 Secrets About Big Little Lies Are What Really Happened
- Logan Sargeant, the only American F1 driver, getting another shot in 2024 after tough rookie year
Recommendation
IOC's decision to separate speed climbing from other disciplines paying off
Bullets scattered on Rhode Island roadway after wild pursuit of vehicle laden with ammo
Klete Keller, Olympic gold medalist, gets 36 months probation in Jan. 6 riot case
These 15 Holiday Gifts for Foodies Are *Chef's Kiss
British golfer Charley Hull blames injury, not lack of cigarettes, for poor Olympic start
Holiday shopping: Find the best gifts for Beyoncé fans, from the official to the homemade
Feeling alone? 5 tips to create connection and combat loneliness
Raheem Morris is getting most from no-name Rams D – and boosting case for NFL head-coach job